Keynote four - Cats, Content, and Community- A year of long tails on walkerart.org

Nate is the Senior New Media Developer and Head Technologist at the Walker Art Center in Minneapolis, MN. In that role, Nate leads the team responsible for back-end development and database work for all Walker web properties: walkerart.org, artsconnected.org, and mnartists.org. A technology leader at the Walker since 2003, Nate has helped shape the direction of the institution’s web presence and developed strategies for multidisciplinary content online. In 2011, Nate and colleagues launched the new Walker Art Center website, walkerart.org. Awarded 2012 Best Innovative/Experimental Site and Best Overall Site by the International Conference of Museums and the Web and nominated for a Webby Award, the site has been hailed as a ‘game-changer’. In this talk, Nate thinks about cats, content, and community: a year of long tails at walkerart.org. Launched at about the same time as last year’s NDF, the site caused a stir felt as far away as Wellington. What made it unique? And how can its success be measured a year on, once the lustre of launch has worn off? What difference has the site made on the internal culture at the Walker and to its local audiences? And what of the cats?