Cloud 9: new services and engagements

This paper follows the experiences of Frankston City Libraries in its use of Web 2.0 tools, including blogging, a browser toolbar, Facebook, Flickr, Meebo, online football tipping, Twitter, RSS and email feeds. The overall philosophy has been to place the Library where its customers are online. Web 2.0 services have enabled the Library to make its exclusive resources, like local history photographs, more accessible and have been used as a tool to engage with customers in conversation. Some of these experiments have been successful and others more problematic. There are lessons to be learnt and successes to be shared.